Creating Accessible Mental Health Services
April Thornton, founder of Voice for Children & Nurturing Families, built her counseling services website in 2015 to offer an information site for potential clients and future referrals. The site was originally designed to be informational. April wants a new website clients recognize as modern, engaging, user friendly, and colorful.
Company / Voice for Children & Nurturing Families
Timeline / 2020 - 2021
My Role / UI UX Designer
Create a new website that allows clients to gather business information, understand services offered, and easily contact April to schedule appointments. Maintain current kid-friendly colorful feel while creating a more modern, user friendly functionality.
VCNF currently has a 10 year old, unresponsive website with confusing navigation, broken links, and a challenging user flow. The website doesn't allow prospective clients to easily reach out to therapists. When users click on the appointments tab, a text file is downloaded with patient intake information. Links to services offered lead to a wall of text, lead to a blank page, or are broken.
- Colorful, creative website
- Modern UX and UI
- Easy for prospective clients to contact
- Create responsive, mobile friendly website
- Meet AA Accessibility standards
- Better conversion funnel
I. Research Phase
The therapy industry and local competitors were offering similar services, which was useful in directing what clients expect from a counseling website. It also allowed me to quickly come up with talking points, interview questions and user test questions to lead to my validation period as well as the design stage.
Next steps / Plan of action...
II. Design Phase
III. Testing Phase
Debrief + Iterations
IV. Development Phase
V. Release + Measurement Phase